San Francisco headquartered FinTech firm Ripple, which celebrated its 10th anniversary last Thursday (October 20), is bringing its annual Swell conference to London this November, and it is raising awareness of its brand by placing ads at strategic locations in London’s two financial districts.
Ripple, which uses blockchain technology to allow “global financial institutions, businesses, governments and developers to move, manage and tokenize value”, had its 10th anniversary last week. Ripple CEO Brad Garlinghouse said that the team celebrated the firm’s birthday at their latest All Hands meeting:
Celebrating @Ripple’s 10 year anniversary at our All Hands today.
Thankful every day for this incredible team and the privilege to be Ripple’s CEO. pic.twitter.com/gOdNkate9T
— Brad Garlinghouse (@bgarlinghouse) October 20, 2022
This week, Ripple is in Las Vegas for the Money20/20 USA conference (October 23-26, 2022):
We’re at #Money2020 in Las Vegas this week!
Stop by our booth (#4401) or head over to the Build Bold stage at 2:25p to hear from VP of Central Bank Digital Currencies (CBDCs), James Wallis, as he discusses “Money Reimagined in the Age of #CBDCs.”
— Ripple (@Ripple) October 24, 2022
Yesterday (October 24), James Wallis, who is Ripple’s VP of Central Bank Digital Currencies (CBDCs), spoke at a session titled “Money Reimagined in the Age of CBDCs”.

Interestingly, last November, UK’s new prime minister Rishi Sunak (who back then serving as the Chancellor of the Exchequer) was talking about CBDCs:
Next month (November 16-17, 2022), Ripple is coming to London for Swell Global, which is “Ripple’s annual flagship event that brings together the world’s most influential voices across crypto, blockchain, payments, financial services and economic policy.”
Here are some of the Ripple ads that are currently placed at metro (“tube” / “underground”) stations and train stations around London (mostly in “the City of London” and “Canary Wharf” districts_:
🔴 SPOTTED IN CENTRAL LONDON @Ripple advertising everywhere
Despite the Lawsuit turbulences, Ripple is STILL full steam ahead with successfully deploying the RippleNet Network
This will only benefit $XRP in the long run
Only a matter of time until the lawsuit is settled… pic.twitter.com/EBXONOBfmE
— CryptoBusy (@CryptoBusy) October 20, 2022
Some people said it wasn’t real.
So I had to go see it for myself.
📸: @Ripple @ Canary Wharf, London
🤷🏽♂️ pic.twitter.com/FQckUUSVS2
— Jordan Harry (@jordannharryy) October 20, 2022
London today.
Greeted by @RippleBig things are coming! #XRP pic.twitter.com/w99121jbuj
— N1W (@No1Waffler) October 22, 2022
Ripple ads now in The City. Ads now at Liverpool Street Underground. The City is the financial square mile in London if you didn’t know pic.twitter.com/eWQHVno4Ee
— The Hairy Druid (@shane1685623) October 23, 2022